Bespoke Retreat Case Study: Lucy & Yak X The Wild Times
All the details of the influencer retreat we organised for Lucy & Yak at Campwell Woods in Somerset
by The Wild Times Admin · Wed 14 Aug 2024
The Brand:
Lucy & Yak was born out of a van and a passion for sustainable fashion. Their first designs were dungarees, which remain among their most popular products to this day. They continue to work towards creating clothes that are comfier, better for the planet, and even more fun than ever. It has been a big dream of ours to work with The Wild Times since the very start, so we were so happy when it finally became reality.
The Brief for their Bespoke Retreat:
Create a bespoke influencer retreat for some big fans of Lucy & Yak, who are big fans of - and passionate about - sustainability, creativity, connecting to nature, gardening or fashion
Provide the opportunity for guests to connect with each other and nature, relax away from the bustle of daily life, and go for an adventure like no other. All while wearing amazing, colourful Lucy & Yak gear, of course!
What The Wild Times Created:
The Wild Times Activities ranged from Wild Times favourites, such as a taste of vinyasa and yin yoga, guided meditation, swimming and stand-up paddle boarding, while the Lucy & Yak team taught a ReYak workshop to help repair, recycle, and reinvent old pieces. The lucky guests also had amazing goodie bags with Lucy & Yak clothes and blankets, as well as eco-friendly soaps and shampoos and Wild Times enamel mugs.
Participants enjoyed a beautiful break from work for two nights in a magical woodland camp, complete with wood-fired sauna, marshmallow roasting and delicious food by Beth the Free Range Chef whilst staying in cosy, comfortable accommodation complete with log burners in their yurts and cabins.
The Feedback:
"Partnering with The Wild Times on a retreat for our community has been an amazing experience. From the get go, Jenny fully understood our vision for the collaboration and managed every detail - from sourcing a beautiful location and talented chef to planning a variety of activities and classes throughout. The retreat ran seamlessly, with Jenny and her team going above and beyond to ensure everyone was looked after. We couldn't recommend The Wild Times more highly - we're already planning our next trip!" - Lucy & Yak